Thursday, 1 March 2012

Unit 03

The main type of technology used in the creative media sector is a computer. Everyone uses them from being a graphical designer to a web developer. Graphical designers may use scanners/printers to print out work. Web developers can do the same. Web developers would not use a scanner or a printer on a regular basis. To communicate with clients they would tend to use mobile devices such as phones and tablets (iPad). They will also use certain software programs on the computers such as Photoshop, Illustrator and Dreamweaver.

Copyright is a big issue within the creative a digital media section. If you had a design you had created and you didn't want anyone stealing that design you would have to copyright it to your name. If someone was to steal that design and claim it as their own work and you found out, you have the right to take them to court and sue them for a lot of money. It is possible for them to buy the rights to your design, that is if you're willing to sell it. This isn't just with images, its with absolutely everything that a person has designed, on the website DAFONT, people have created fonts for others to use. some are free and some are free for personal use. You must understand the difference between the two. Free means that it can be used no matter what, if you want to put it online then you can. Free for personal use on the other hand means you can only use it for a design that you don't inter to publish or make money from, if you make money from it and that person who created the font finds out, then they can take you to court. 


There are many types of convergent technology examples include a laptop which is multifunctional as you can surf the internet, watch movies, play music and use computer programs also a mobile phone such as an iPhone as well as making phone calls and texting people you can use access the internet, use it as a camera and to download apps to play video games and also scan images. There is also a device called a tablet which is very similar to a laptop but with touch screen technology which you can get on the iPhone. You can interact by using the touch screen to perform tasks which you can do if you were using a phone or laptop.


The media industry is a growing one. people no longer use big websites, they now use one page websites because they can communicate by using the social network. If you have noticed when on a website they usually have a Facebook like box or a small advertisement saying "find us on Facebook". The print industry is one that is decreasing in size due to the mass market of conversion technology and the social network with designers creating apps and from the use of online magazines and websites. Everything is now instant, a good example is the news websites as they update every hour or so so you no longer need to wait the following day to get the news. The weather is also a good one as you can now use your mobile phone to check the weather. A creative within this industry knowing how to create websites and knowing that the conversion technology market can produce work for free without having to use any printers for advertising so really it's 100% profit.


There are many ways to exploit the use of conversion technology. One way is using cross-browser compatibility. When creating your website you need to use different coding for different browsers, say if you wanted to add text shadow and you wanted it to show up on all web browsers you need to show the right code. I used a website called CSS3 generator and this gives you the correct code to show up on all browsers rather than just Firefox. These techniques are to be used on mobiles and tablets especially when using an iPhone or an iPad as they both use Safari browsers.

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